Объем рынка таксомоторных перевозок в городах с населением менее 1 млн человек в 2016 г. увеличился

Объем рынка таксомоторных перевозок в городах с населением менее 1 млн человек в 2016 г. увеличился

В октябре 2016 года маркетинговое агентство DISCOVERY Research Group завершило исследование рынка таксомоторных перевозок в городах с населением менее 1 млн. человек. В настоящее время в России, и в частности, в средних и малых городах рынок таксомоторных перевозок является одним из динамично развивающихся сегментов рынка транспортных перевозок.

Объем рынка таксомоторных перевозок в городах с населением менее 1 млн человек в 2016 году увеличился на 4,6 млрд руб., или на 4,2%, по сравнению с показателем 2015 года и достиг 114,1 млрд руб.  Наибольшие доли рынка таксомоторных перевозок городов с населением менее 1 млн человек в 2016 году принадлежат городам: Красноярск — 3,15 млрд руб., Пермь — 3,145 млрд руб., Воронеж — 2,8 млрд руб., Саратов — 2,65 млрд руб. Наибольший объем рынка занимают следующие субъекты Российской Федерации: Краснодарский край — 4,2 млрд руб., Кемеровская область — 4,1 млрд руб., Красноярский край — 3,7 млрд руб., Пермский край — 3,5 млрд руб., Саратовская область — 3,2 млрд руб., Воронежская область — 2,9 млрд руб.

Средний доход, приносимый одним пассажиром такси в городах с населением менее 1 млн человек, в 2016 году достиг показателя 1395 руб., увеличившись на 4,3% по сравнению с аналогичным показателем 2015 года. Средний доход от одного пассажира в 2016 году в Красноярске составил 3235руб. (+5,5%), в Перми —  3173 руб. (+3,5%), в Воронеже — 3161 руб. (+3,1%), в Саратове — 3167 руб. (+3,3%), в Краснодаре — 3192 руб. (+4,1%), в Ульяновске — 3225 руб. (+5,2%), в Ярославле — 3204 руб. (+4,5%), во Владивостоке — 3195 руб. (+4,2%), в Хабаровске — 3232 руб. (+5,4%), в Барнауле — 3192 руб. (+4,1%), в Ижевске — 3198 руб. (+4,3%), в Тольятти — 3164 руб. (+3,2%).

                Наибольший объем рынка среди городов с населением менее 1 млн человек занимают города Приволжского федерального округа. В 2016 году выручка этих городов составила 28,6 млрд руб. На втором месте находятся города Центрального федерального округа — 23,4 млрд руб. На третьем месте следует Сибирский федеральный округ — 19,5 млрд руб. Наименьший объем рынка у городов Дальневосточного федерального округа — 6,8 млрд руб. и у городов Северо-Кавказского федерального округа — 7,6 млрд руб.

                Средний доход, приносимый одним пассажиром городов с населением менее 1 млн человек, примерно одинаков во всех федеральный округах и составляет 9600 руб. Средний доход отличается только в Дальневосточном федеральном округе — 7200 руб., и в Северо-Западном федеральном округе — 6478 руб.

                Крупнейшими игроками на рынке таксомоторных перевозок в городах с населением менее 1 млн человек являются диспетчерские «Везет», «Сатурн» и «Максим». Они занимают 11%, 9% и 7% рынка, соответственно. На мобильных агрегаторов («Яндекс.Такси», Uber и др.) приходится 3% рынка городов-миллионников.

В перспективе рынок таксомоторных перевозок в городах с население менее 1 млн человек продолжит расти, что связано с отсутствием жесткого регулирования отрасли со стороны государства и прогнозируемым сокращением доли теневого сектора.

Источник: rbc.ru

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