В 2012-2016 гг. продажи плодовых и ягодных консервов в России снизились на 9,2% до 389 тыс. т

В 2012-2016 гг. продажи плодовых и ягодных консервов в России снизились на 9,2% до 389 тыс. т

По данным «Анализа рынка плодовых и ягодных консервов в России», подготовленного BusinesStat в 2017 году, их объем продаж в стране снизился с 2012 по 2016 гг. на 9,2% — с 428,1 тыс. до 388,8 тыс. т. Снижение показателя наблюдалось в 2015-ом и 2016-ом годах — на 10,3% и 8,0% относительно прошлых лет соответственно. Это было связано с резким ростом цен на продукцию в 2015-2016 гг. на фоне снижения реальных располагаемых доходов населения. Большая часть населения традиционно обходится домашними заготовками и в сложившихся условиях отказывается от покупки плодовых и ягодных консервов промышленного производства.

 

В 2012-2016 гг. максимальный процент в продажах плодовых и ягодных консервов в России занимали джемы, мармелад, пюре, желе из прочих фруктов и ягод, на долю которых в среднем за период приходилось 53,6% рынка. На долю гомогенизированных плодово-ягодных консервов приходилось около 14,7% продаж, а на долю джемов, мармелада, пюре, желе из цитрусовых — 0,4%. На прочие виды плодово-ягодных консервов в 2012-2016 гг. приходилось порядка 31,0% от всего объема реализованных плодово-ягодных консервов в стране.

 

Ожидается, что в 2021 году продажи плодовых и ягодных консервов в России составят 450,6 тыс. т, что превысит уровень 2016 года на 15,9%. К основным факторам, которые будут стимулировать рост продаж, можно отнести: во-первых, популяризацию здорового образа жизни; во-вторых ускорение ритма жизни и тенденцию к увеличению занятости женщин; в-третьих, постоянно расширяющийся ассортимент розницы данной продукции. При этом в ближайшие годы производители будут стараться разнообразить ассортимент в основном в низшем и среднем ценовых сегментах, так как рост спроса на продукцию премиум-класса замедлится.

 

Приведенные значения рассчитаны аналитиками BusinesStat на базе статистики Росстата и ФТС РФ.

Источник: rbc.ru

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