Около 10% столичных новостроек не могут продать уже два года

Около 10% столичных новостроек не могут продать уже два года

Первый признак затоваривания

Около 10% столичных новостроек не могут продать уже два года

«На данный момент на первичном рынке Москвы в «старых» границах в реализации находится 210,4 тыс. кв. м в новостройках, которые были сданы в эксплуатацию еще до начала 2015 года. «Остатки» составляют 2,5 тыс. квартир и апартаментов более чем в 20 проектах. На квартиры в сданных до 2015 года домах приходится 8,3% в структуре совокупного предложения на рынке новостроек столицы», — заявила гендиректор компании «МИЭЛЬ-Новостройки» Наталья Шаталина. 

Из нераспроданных квартир всего 1 тыс. кв. м относится к сегменту эконом, еще 74,6 тыс. кв. м — к сегменту комфорт и 134,8 тыс. кв. м — к сегменту бизнес. Отмечается, что во второй половине 2015 года на рынок стали активно выходить проекты комфорт-класса, которые перетянули на себя часть покупательского спроса. При этом также необходимо учитывать объем предложения в тех проектах и корпусах, которые были сданы после 1 января 2015 года.

Три четверти такого нераспроданного предложения сосредоточено на юге и юго-западе (см. таблицу). В Южном административном округе есть проекты как комфорт-, так и бизнес-класса, которые из-за неудачной локации или непродуманных планировок продаются очень медленно. В данном округе есть и масштабные завершенные проекты, в которых до сих пор продано только 80% лотов. В ЮЗАО «остатки» представляют собой в основном неликвидные квартиры в проектах бизнес-класса.

Около 10% столичных новостроек не могут продать уже два года

«Скорее всего, «остатки» в проектах, завершенных до 2015 года, еще долгое время не будут раскупаться ввиду высокой конкуренции между застройщиками на рынке — сейчас у покупателей большой выбор как в строящихся проектах, так и в сданных относительно недавно. Так, совокупное предложение в сданных проектах составляет 17,9% (453 тыс. кв. м), из которых 240 тыс. кв. м были сданы уже после 1 января 2015 года», — отмечает Наталья Шаталина. 

Проще говоря, в Москве строится больше, чем люди в состоянии купить. Девелоперы не успевают продать все квартиры на стадии строительства, до ввода дома в эксплуатацию. В результате все чаще наблюдается такое редкое до недавних пор явление, как квартира в готовой новостройке. Собственно, это и есть главный признак затоваривания рынка.

Около 10% столичных новостроек не могут продать уже два года
фото: Иван Скрипалев

Но застройщики обороты снижать, похоже, не собираются. По данным Est-a-tet, в феврале объем предложения на первичном рынке Москвы достиг 3 млн кв. м, увеличившись на 19,7% по сравнению с аналогичным периодом прошлого года. При этом средняя стоимость московских «квадратов» уменьшается. «Текущую ситуацию (на рынке недвижимости) нельзя сравнивать с состоянием 2008 года, когда цены падали из-за предшествовавшего перегрева рынка, достигли дна, после чего начался новый виток роста цен, — отметила руководитель «ИРН-Консалтинг» Татьяна Калюжнова. — Сейчас рынок вступил в новую эпоху — он больше не дефицитный, напротив, наблюдается переизбыток предложения».

«Судя по заявленным планам девелоперов, на рынок старой Москвы ежегодно может выходить более 2,5 млн кв. м нового жилья, — говорит эксперт. — То есть Москва столкнется с тем же затовариванием, которое уже наблюдается в Подмосковье». По ее мнению, программа сноса пятиэтажек может стать дополнительным источником затоваривания рынка, поскольку благодаря ей появятся новые площадки под строительство.

Как считает Калюжнова, при условии сохранения объемов нового строительства в Москве на уровне последних двух лет и отсутствия позитивных изменений в экономике через три года основной спрос на столичное жилье будет фокусироваться в ценовом сегменте до 140 тыс. руб. за 1 кв. м. То есть процентов на 20% ниже нынешних цен.

Источник: mk.ru

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